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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration has been formed. The Pokémon Company and London's Natural History Museum will launch a pop-up shop stocked with special merchandise. Enthusiasts will find offerings including stationery, plushes, and artwork all inspired by the museum's aesthetic. For collectors, though, is a specially made Pikachu card, offered as a free bonus at the pop-up. The store is scheduled from the physical location and online from January 26 to April 19.

The Book That Inspires the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited tome filled with stunning illustrations depicting Pokémon in their natural habitats. It's essentially like the kind of research an in-world scientist could produce after trainers submit their data, alternatively a naturalist's journal might have created if the Galapagos teemed with Pidgeys rather than finches. A key appeal stems from the book's scholarly treatment, treating Pokémon as a legitimate subject for study. Writer Yoshinari Yonehara together with artist Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

What Makes This Promo Card Stand Out

The company regularly to issue special edition promos celebrating big events and brand collaborations. A lot such collector items typically highlight the iconic electric rodent that acts as the franchise mascot. The factor setting this latest promotion apart however, is the distinctly bigger dimensions. Although precise specs were not publicly disclosed, availability is guaranteed to be strictly limited, with fans able to get just one card with each transaction.

Curbing Speculator Interest

According to an official announcement, some of the merchandise may also be available beyond the institution itself. However, a wider release is slated for specific stores within the UK. Importantly, collectors cannot purchase the card via the official web shop. While reseller interest is inevitable, the setup suggests they will have a difficult time hoarding mass quantities this time around. If you're unable to attend, consider the upcoming Pokémon Fossil exhibit coming to the Windy City in the coming months.

"Every penny of sales made in the museum store and its online store, including Pokémon products, support the Natural History Museum’s non-profit work. This includes the efforts of 400 scientists dedicated to conducting studies and finding answers to the planetary emergency," the statement notes.